How to get your message right, focus your website, and stop losing business
Websites & tools for service-oriented businesses
FFS to OMG: Website Wisdom that Works
How to get your message right, focus your website, and stop losing business
What if visitors look at your site and think WTF?
It wouldn't be good news, would it? Truth is, Weak Target Focus is responsible for a lot of lost business—wonderful opportunities that slipped through the cracks because visitors weren't actively engaged, didn't know if they were in the right place, or were unsure about what to do next.
The Website Effectiveness Assessment (WEA) took me three years to develop and test. It's underpinned by and additional five years of detailed annual research of thousands of SME websites worldwide, together with client projects since 2017.
I started my own consultancy & website business in 2002, and I've seen how the rapid changes in technology have caused marketplace confusion and left many business owners unclear as to the value they're getting from their websites.
The WEA will benchmark your site (for free) against 5 criteria and produce a personalised written report explaining your scores. You'll see your overall score onscreen the moment you complete the assessment (no sign-up is necessary for that). Equipped with your detailed PDF report, you'll be in a much better position to prioritise your website spend and development projects.
Specialised website tools and services for SME service-oriented companies
I've been in IT for more than 40 years and running my own consultancy since 2002.
This site is all of that life and experience in one place. A set of tools, services, and experience designed to help services organisations blossom in the craziness of the 21st century.
You'll find lots of stuff freely available. I hope you find it useful and that you'll get in touch and let me know how you're using it.
Testimonials
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Chris Davidson optimised my website to a level I didn’t think was possible. In less than six months, I was on the first page of Google for search terms critical to my business. Chris always couches his explanations in business terms and his Website Value Scan is the best single screen animated dynamic of website traffic that I have ever seen.
Frank Rogers
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Even after one conversation, you know you are in a safe pair of hands. Chris has exemplary presentation skills and can deliver complex information in a way that makes you feel you not only understand but can implement the task. Chris is easily approachable ready with advice and is a wonderful expert to work with. Highly recommended.
Janice B Gordon
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Chris took complex information and explained it in a straightforward, engaging manner, with the aim of sharing how to create a powerful web presence fit for the 21st century. He brought up website issues that even many of the tech guys in the audience were not aware of, and followed each one up with a solution.
Suzannah Baum
The Problem
If you’re struggling to sell your services through a website that empties your bank account instead of filling your calendar, you're in the right place.
The broadcast emphasis of 20th century marketing led to a ‘spray and pray’ approach. So far, the 21st century approach has been ‘divide and conquer’. The shift between these polar opposites happened over a relatively short time, and so it’s quite possible that your marketing approach is more outdated than wrong.
The promised online world of ‘easy to use, plug and play’ technology is suddenly more complex and challenging than many were expecting. If you feel you’ve been caught on the back foot, don’t worry – it’s not your fault. A large part of the problem with websites is the quantity of apparently conflicting advice about ‘what you should do next’.
Whatever the reason, this website will help you understand where you’re going astray and give you tools and a framework for getting back on track.
The Help
What's here will help you focus your website on the needs of your clients. It will also help you manage the specialist help you need to correct common technical issues impacting search engine rankings. You'll also find tools that give you detailed visitor journeys analytics and help you create engaging lead magnets.
'Why Your Website Doesn't Work'
How to Get Your Message Right, Focus Your Website, and Stop Losing Business
Chris Davidson's New Book | Due Out Second Half of 2022
Any book about your business has to involve your clients too, if it’s to live up to its promise. The promise of Why Your Website Doesn't Work is the subtitle, ‘How to get your message right, focus your website, and stop losing business'.
Creating a website is easy. Creating a highly effective website is hard. Let me be specific. Want to throw up an information website for guests coming to your friend’s wedding? No problem. Maybe a blog to journal your hiking holiday. Piece of cake. A website for your local community group. Easy enough.
How about your company website? A refresh so it performs well regardless of the visitor’s device. Of course, you want it to appear on Google’s first page for relevant search terms. And visitors should be so excited and enthused by what they see that they’re only too willing to hand over their contact details for more of your exciting elixir. Selling your online course would be nice too. This is hard. Really hard.
Why Your Website Doesn't Work is much more than a book – it’s also the toolkit you need to fix your website. You can download the associated workbook and checklists directly from this site.
The journey to discovering Why Your Website Doesn't Work starts with the Website Effectiveness Assessment, which you take by clicking on the button below. The Assessment generates a customised report of approximately a dozen pages, specific to your website. Included are an overall effectiveness score along with detailed scores for each of the five tiers of the Website Effectiveness Framework.
WVS gives you end-to-end visitor journey details, the likes of which your competitors can’t even imagine.
With WVS you can dig deeper and unearth facts, as opposed to opinions. You get the information you need to improve your site and manage your support team better.
I thought I knew everything about my website. Chris Davidson showed me I was horribly wrong. Fortunately, he then told me precisely what I needed to do in a way which was immediately practical, diabolically insightful and ruthlessly comprehensive.
Graham Davies
There's more where this comes from
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