If you’re struggling to sell your services through a website that empties your bank account instead of filling your calendar, this book is for you.
From 'spray and pray' to 'divide and conquer'
The broadcast emphasis of 20th century marketing led to a ‘spray and pray’ approach. So far, the 21st century approach has been ‘divide and conquer’. The shift between these polar opposites happened over a relatively short time, and so it’s quite possible that your marketing approach is more outdated than wrong. Whatever the reason, this book will help you understand where you’re going astray and give you tools and a framework for getting back on track.
What's Between the Covers?
Why Your Website Doesn’t Work will help you focus your website on the needs of your clients. It will also help you project manage the correction of common technical issues that impact website search engine rankings. This will be useful to you if you maintain your own website – although I recommend you engage additional resource to help.
This isn’t a book about website technology. I’ve kept geek-speak to a minimum. Any remaining is there because, as a business owner, you ought to know it. If you came here for techno-geek, you’re in the wrong place.
This is a book about you, your website, and your clients. You’ll find the material equally useful whether you have an established website or you’re considering a new one.
Much More than a Book
Why Your Website Doesn’t Work is much more than a book – it’s also the toolkit you need to fix your website. You’ll find weblinks to a workbook and worksheets, reserved exclusively for readers.
Used together, all the materials will help you discover Why Your Website Doesn’t Work and fix it so that it does.
Decode Geek-Speak, and Create the Website Your Business Needs
The COVID-19 pandemic changed economies and communities forever. A lot happened in a short time. Technological changes, workplace practices—and people—all got squashed. This book is for business leaders who need to help their team and organization recover from that squashed state.
This book won’t make you a website expert because the world has all the website experts it needs. What it doesn’t have is enough people like you: _people who know how to put websites to work, so that businesses can progress._
You’ll find chapters to help you make sense of important IT lingo and give you a head start in five important areas:
First, you’ll get a checklist that will enable you to audit any website project. If you find yourself unexpectedly seconded to, the checklist will help you to quickly get a grip on what’s important.
Second, alongside the checklist, you’ll pick up the top ten mistakes in website projects.
Third, you’ll get a better understanding of how your organization’s website might be improved, including a real-life top class example from a well known corporation.
Fourth, the book shows you how imagine your company website as if it were employee. When you relate to it in this way, you’re less likely to be bamboozled by IT geek-speak and you’ll feel more confident about contributing to website projects.
Finally, there’s a whole section that gives you tips on how to work more effectively with IT folk. It explains key IT roles and explains their connection and contribution to the business.
In the post-pandemic business world, websites are essential for organizations of all sizes and endeavour. Like it or not, you’re in the mix somewhere and this short, easy-to-read book will help you make sense of it all.
